Welcome To Bay of Plenty
The Bay of Plenty was given its name by famous 18th century explorer James Cook for a good reason, and two-an-a-half centuries later it still has so much to offer. Only a few hours drive from Auckland city, this region is a perfectly-situated meeting ground for the lush rural haven of the Waikato, the natural wonderland of the central plateau and the glorious sunny Gisborne winegrowing region. The Bay of Plenty is where all the North Island's most spectacular natural features come together to meet the sea.
Characterised by spectacular harbours, sweeping white sand beaches and a year-round mild climate, this area makes a perfect holiday spot for young and old. The seaside areas offer the best opportunity for surfing and windsurfing, diving, kayaking and sailing, as well as breathtaking views to White Island, the country's only active offshore volcano. Towns and cities offer a range of experiences, from beach tranquility and small-town friendliness to boutique shopping and bustling city life.
The region's main export is the subtropical fruits, such as exotic feijoas and avocadoes, that grow abundantly in orchards along the roadside. And most importantly, the country's signature fruit, the kiwifruit—a true New Zealand resident that loves to bask in the long hours of sunshine.
Bay of Plenty residents enjoy one of the best quality lifestyles anywhere in the world. With the sophisticated city of Tauranga, one of the most beautiful stretches of coastline, fertile soils and a proximity to some of the purest native forests, this region gives a snapshot of rural simplicity, seaside beauty and modern town glamour living in perfect harmony.
Bay of Plenty Coastline